Pricing change·Apr 13 → Apr 25, 2026·Week 17, 2026·Cybersecurity & Identity Management
1password drops promotional pricing on Individual and Families plans
What changed
Discount removed
Promotional discounted prices removed for Individual ($2.99/mo) and Families ($4.49/mo) plans; customers now see only regular annual prices ($3.99 and $5.99/mo). Discount footnote reworded from 'Limited-time discounted price' to 'Promotions are limited time discounts'.
Before and after
Apr 13, 2026 vs Apr 25, 2026Pulse.
100%
What changed
Promotional discounted prices removed for Individual ($2.99/mo) and Families ($4.49/mo) plans; customers now see only regular annual prices ($3.99 and $5.99/mo). Discount footnote reworded from 'Limited-time discounted price' to 'Promotions are limited time discounts'.
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Q1 2026 · 1password: pricing page repositioned around Unified Access1password cuts welcome discount from 40% to 25% off first year · Week 21, 2026
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