Apptile

Features exclusive to the discontinued Pro plan (300+ Design Tiles, Multi Language & Currency, Picture-in-Picture, Unlimited Standard integrations) are now included in the renamed base Plus plan. New 'Move to Apptile' migration add-ons introduced: Data Migration $2,999, Data+Media Migration $4,999, User Migration $4,999, plus Custom Development at $50/hr ($500 minimum package).

Introduced a new Monthly Active Users (MAU) usage metric across all plans: Pro includes 5K MAU, Plus includes 10K MAU, Enterprise includes 20K MAU, with $25 per additional 1,000 MAU beyond the included allotment.

Core plan ($99/mo, $89/mo annual, for small brands) discontinued; pricing consolidated from 4 tiers to 3. Pro ($249/mo, $224/mo annual) is now the entry-level plan, absorbing former Core-tier features. New features added alongside the tier restructuring: Shoppable Feed added to Pro, Plus, and Enterprise plans, and Unlimited Push Notifications added to the Pro plan.

Shoppable Feed added to all plans (Pro, Plus, Enterprise); enables shoppable social video feed in mobile apps. Co-Host feature added to Enterprise plan (unavailable on Pro/Plus).

Pro plan restructured as new entry-level tier, absorbing Core plan features. Pro card now explicitly lists 300+ Design Tiles, Standard Themes, Native Blog Experience, Picture-in-Picture, and Unlimited Push Notifications; previously listed only 'Everything in Core, and' delta features.

Pricing display changed to prominently show annual billing: Core $99 with $89 annual, Pro $249 with $224 annual, Plus $499 with $449 annual (10% savings displayed)