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Balsamiq

Software Development & Testing balsamiq.com

Sacramento, CA-based wireframing tool company founded 2008. Private, bootstrapped. Operates in product design and UX software. Serves product teams, designers, and developers with rapid wireframing and prototyping tools.

Entry price

$16

Starter · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Q2 '26

Pricing model

Subscription

No free tier

Pricing Change History

4 changes

20264 changes

Q2 '26

Packaging

Balsamiq: pricing overhauled from per-project to per-editor, new 3-tier lineup

Billing model overhauled from per-project (pick 1-2 to 201-400 projects, unlimited users) to per-editor/seat pricing. Plan count went 2→3: Business ($12/mo) and Enterprise ($18/mo) replaced by Starter ($16/mo/editor, new), Teams ($24/mo/editor, new, 'Most popular'), and Enterprise ($35/mo/editor, up from $18/mo flat).

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Wk 20 '26

Packaging

Balsamiq shifts from project tiers to per-editor seat pricing

Billing metric changed from per-project (with project-count tiers: 1-2, 3-5, 6-10... up to 201-400 projects) to per-editor seat-based pricing. Unlimited editors previously included; now editors are the paid unit.

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Wk 14 '26

Improvement

Balsamiq Bundles AI Credits Into Business and Enterprise Plans

Business plan now includes 1,000 AI credits monthly; Enterprise plan includes 5,000 AI credits; top-ups available at $15/500 Business plan audience repositioned from lean teams to small teams

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Wk 13 '26

Packaging

Balsamiq Launches AI Wireframing Tools Across Business and Enterprise Plans

Enterprise plan tagline simplified from 'For teams with deeper security and scale needs' to 'For teams with security and scale needs' Added AI wireframing and prototyping capability marked as NEW to both Business and Enterprise plans

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