Back/FinOptimal

FinOptimal

Houston, Texas-based accounting automation company founded 2015. Private. Operates in finance and accounting software markets. Serves accountants and accounting firms with QuickBooks Online apps and finance automation software for journal entries, reporting, and reconciliations.

Entry price

$29

Accruer · /mo

Plans tracked

no add-ons

Pricing changes

Latest Wk 41 '26

Pricing model

Subscription

No free tier

Pricing Change History

1 change

20261 change

Wk 41 '26

Improvement

FinOptimal adds Excel support to Booker and Wrangler, prices hold at $99

Booker and Wrangler now support Excel in addition to Google Sheets for QuickBooks sync and reporting; prices unchanged ($99/mo each).

View diff

Research FinOptimal's pricing with the Pulse Agent

Ask anything about FinOptimal's plans, packaging shifts, and how it compares across the market — answered live from verified data.

Why did pricing rise?Compare vs. competitors Forecast next change

Ask the agent

Current Plans

AnnualMonthly

Accruer

Plan

$29 /mo

Accruer Starter

Plan

$29 /mo

Booker

Plan

$99 /mo

Wrangler

Plan

$99 /mo

Accruer Pro

Plan

$99 /mo

Accruer Plus

Plan

$99 /mo

Accruer Unlimited

Plan

$199 /mo

Magic Bundle

Plan

$339 /mo

The Magic Bundle

Plan

$339 /mo

Company Facts

CategoryFinance & Accounting

Free tierNo

Employees11-50

Tracked since2026-05-05

Pricing last seen2026-10-05

Websitefinoptimal.com

RELATED COMPANIES

All Finance & Accounting companies →

Persona

Pricing changes & plans