Packaging change·Jul 6 → Jul 13, 2026·Week 29, 2026·Business Operations
Hearth swaps seat-based tiers for AI plans, drops $99 setup fee
What changed
Package change
Hearth restructured 3 pricing tiers from license-count based (Essentials/Pro/Elite, 1/5/10 seats) to AI-capability based (Hearth Pro, Pro+Harper, Enterprise); removed $99 setup fee and seat-count disclosures.
Feature added
Hearth introduced Harper AI (receptionist, follow-up, loan assist) as a new tier, moved Concierge from an optional add-on to baseline, and added Enterprise marketing audit, account manager, and masterclass.
Before and after
Jul 6, 2026 vs Jul 13, 2026Pulse.
100%
Change 1 of 2 · pricing restructured
Hearth restructured 3 pricing tiers from license-count based (Essentials/Pro/Elite, 1/5/10 seats) to AI-capability based (Hearth Pro, Pro+Harper, Enterprise); removed $99 setup fee and seat-count disclosures.
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