Back/Google

Google

Product

Mountain View, CA-based tech company founded 1998. Public company (NASDAQ: GOOGL). Operates in cloud computing, search, software, and hardware. Serves consumers and businesses globally with cloud infrastructure, productivity tools, and enterprise solutions.

Entry price

Starter · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Wk 37 '26

Pricing model

Subscription

No free tier

Pricing Change History

5 changes

20265 changes

Wk 37 '26

Packaging

Google Workspace: promo discount cut from 50% to 30%/20% off

Promo discount cut: banner now offers up to 30% off (was 50%). Standard dropped from 50% to 20% off (promo price $7 to $11.20/user/mo); Plus dropped from 50% to 20% off ($11 to $17.60/user/mo).

View diff

Q2 '26

Improvement

Google Workspace: new Workspace Studio feature; AI Ultra Access dropped

New 'Workspace Studio' feature added to the comparison table - automate your workday with intelligent AI agents. Included across all plans (Starter, Standard, Plus, Enterprise). 'AI Ultra Access' add-on removed - previously included everything in AI Expanded Access plus the highest access tier to advanced AI capabilities in Workspace.

View diff

Wk 26 '26

Packaging

Google Workspace drops 50%-off promo from Starter, Standard, Plus

50% off for first 3 months promotional discount removed from Starter, Standard, and Plus plans. Full prices ($7/$14/$22 USD) remain unchanged.

View diff

Wk 20 '26

Packaging

Google Workspace boosts promotional discount to 50% off for new users.

Promotional discount increased from 20% to 50% off for first 3 months across all plans. Discounted prices updated: Starter $7.36→$4.60, Standard $14.72→$9.20, Plus $22.96→$14.35 CAD/user/month.

View diff

Wk 19 '26

Improvement

Google Workspace rolls out Workspace Studio AI flows across all plans

Workspace Studio added as a new feature row in the comparison table (available on all plans), and added to Business Starter plan card as 'Automate everyday work - Create AI-powered flows across Workspace apps with Studio'.

View diff