Back/Great Question

Great Question

Oakland, CA-based UX research platform company founded in 2020. Private, Series A. Operates in user research and product insights. Serves product teams and researchers with participant recruitment, research ops, and insights management tools.

Entry price

$107.5

Self-serve · /mo, billed annually

Plans tracked

4 add-ons

Pricing changes

Latest Wk 41 '26

Pricing model

Subscription

No free tier

Pricing Change History

6 changes

20266 changes

Wk 41 '26

Packaging

Great Question adds Respondent panel, makes User Interviews Enterprise-only

Blind studies renamed concealed identity studies; AI global synthesis replaced by Cross-project synthesis Respondent B2C + B2B participant panel add-on added for Self-serve and Enterprise; User Interviews panel add-on now Enterprise-only (dropped from Self-serve)

View diff

Wk 40 '26

Packaging

Great Question narrows integrations claim to 20+ native tools like Slack and F...

Integrations row wording/count changed from a generic '50+ tools' claim to a more specific '20+ native integrations' claim alongside Slack and Figma.

View diff

Wk 38 '26

Packaging

Great Question renames enterprise plan from "Custom" to "Enterprise" tier label

The custom-priced enterprise plan's displayed name changed from "Custom" to "Enterprise" in the plan card heading and the comparison-table header, while its subtitle and pricing remain unchanged.

View diff

Wk 36 '26

Improvement

Great Question opens MCP integration access to all Self-serve users, ditching ...

MCP integration access for the Self-serve plan changed from a gated 'Request access' waitlist link to fully 'Included' in the feature comparison table.

View diff

Wk 32 '26

Packaging

Great Question: Enterprise plan renamed to Custom

Enterprise plan renamed to Custom - plan card heading and pricing comparison table column header both changed from 'Enterprise' to 'Custom'

View diff

Wk 19 '26

Improvement

Great Question launches machine-readable pricing page for AI agents

Added machine-readable pricing page for AI agents, accessible via a new link below the add-ons comparison table.

View diff