Packaging change·Oct 5 → Jan 1, 2026·Q4 2025·Data & Analytics
Hotjar Increases Free Plan Monthly Sessions by 10x, Enhancing Accessibility for Users
What changed
Feature added
Revenue goals & tracking added to Pro plan
Feature added
Multi-session replay summaries added to Pro plan
Feature added
Zone-based heatmaps with revenue metrics (enhanced version) added to Pro plan
Feature change
Journey Analysis moved from Pro plan to Growth plan (democratization)
Limit increase
Free plan monthly sessions increased from 20k to 200k (10x increase)
Feature change
Sense AI assistant moved from Pro plan to Growth plan (democratization)
Feature change
Zone-based heatmaps moved from Pro plan to Growth plan (democratization)
Limit increase
Free plan session replay capture increased from 5k (15% sample) to 100% up to 20k, then 10k
Before and after
Oct 5, 2025 vs Jan 1, 2026Pulse.
100%
Change 1 of 8 · feature added
Revenue goals & tracking added to Pro plan
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Q3 2025 · Hotjar Implements Major Pricing Restructure and Increases Growth Plan Cost by 25%Hotjar Restructures Session Replay Limits, Adds MCP Tool Caps · Week 13, 2026
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- Q3 2025·packagingHotjar Implements Major Pricing Restructure and Increases Growth Plan Cost by 25%