Icon

New York, NY-based AI advertising platform founded 2025. Private. Operates in marketing and ad-tech. Serves DTC brands and marketers with AI-generated and human-produced UGC video ads (creator UGC, testimonials, B-roll, static) plus Admaker software.

Entry price

$399

6 Human UGC + Admaker 2.0 · /mo

Plans tracked

no add-ons

Pricing changes

Latest Wk 36 '26

Pricing model

Subscription

No free tier

Pricing Change History

4 changes

20264 changes

Wk 36 '26

Improvement

Icon: AssetGPT dropped from Admaker 2.0 suite (12→9 products)

AssetGPT was removed from Icon's included Admaker 2.0 product suite; the on-page total of included products dropped from 12 to 9.

View diff

Wk 31 '26

Price increase

Icon raises Core price to $1000/mo, splits add-on into two tiers

Core package price rose from $999 to $1000/mo across headline, pricing card, and billing-reminder text. The card's 'Managed Paid + Organic' custom-pricing add-on was split into two separate add-ons: 'Dedicated Creative Director' (custom pricing) and 'Agency Whitelabel' (volume pricing); Agency Whitelabel was also dropped from the plan's included-features bullet list.

View diff

Wk 24 '26

Improvement

[INVALID] Icon quietly drops money-back guarantee, downgrades AI model

100% money-back guarantee and 'no questions asked' language removed from plan features and comparison table; replaced with conditional 'full refund if not happy with the final ads'. AssetGPT AI model downgraded from GPT Image 2 to GPT Image 1.5; service description expanded to include script-writing and video editing language.

View diff

Wk 21 '26

Improvement

Icon swaps Nano Banana 2 for GPT Image 2 in AI model lineup

AssetGPT AI model list updated: 'Nano Banana 2' replaced by 'GPT Image 2' (OpenAI image generation model) in the list of supported AI models.

View diff