Imgix Transitions to Credits-Based Pricing Model, Eliminating Advanced and Standard Plans While Introducing Enterprise Tier
What changed
Basic plan pricing metric changed from 5,000 origin images to 250 credits (same $75/mo price point but different allocation model)
Enterprise plan added with custom pricing and all credits needed (replaces previous Standard and Advanced tiers)
Standard plan ($600+/mo for 50,000 origin images) removed in new credits-based model
Advanced plan ($700+/mo for 50,000 origin images with AI features) removed in new credits-based model
Pricing calculator introduced allowing users to estimate credits needed based on media volume, bandwidth, and desired visual transformations
Complete pricing model restructured from origin images-based to credits-based. Previous model charged per 1000 origin images. New model charges based on credits consumed for management (2 credits/GB), delivery (1 credit/GB), and transformations (varies by feature).
Growth plan pricing metric changed from 25,000 origin images to 1,875 credits (same $300/mo price point but different allocation model)
Free plan ($0 for up to 1000 origin images) eliminated and replaced with paid Starter plan ($25/mo for 65 credits)
Before and after
Apr 1, 2025 vs Jul 6, 2025Basic plan pricing metric changed from 5,000 origin images to 250 credits (same $75/mo price point but different allocation model)
Sign in to view the full comparison
See the before/after screenshots and every marked-up change.
More from Imgix
Full history →- Week 15, 2026·packagingImgix Boosts Annual Discount to 17% and Refreshes Plan Descriptions
- Q1 2026·packagingImgix Launches Two New Mid-Tier Plans, Boosts Starter and Basic Limits
- Week 5, 2026·improvedImgix Boosts Starter Plan Storage 54% and Expands Bandwidth Across Tiers
- Q4 2025·improvedImgix Reduces Starter Plan Per-Credit Price by 37.5% and Increases Credits to 100
- Q3 2025·improvedImgix Introduces Video Resize and Crop Feature in Pricing Calculator
