Back/Ito AI

Ito AI

San Francisco-based automated QA startup founded 2025. Private. Operates in software development and testing. Serves engineering teams with AI-powered PR testing to catch regressions and usability errors.

Entry price

Free

Free plan available

Plans tracked

no add-ons

Pricing changes

Latest Wk 37 '26

Pricing model

Subscription

Free tier available

Pricing Change History

7 changes

20267 changes

Wk 37 '26

Price decrease

Ito AI doubles Pro plan's included Code Reviews to 50, slashes overage to $1

Pro plan's overage rate for additional Code Reviews beyond the included quota was cut from $3 to $1 per review, a 67% reduction. Pro plan's bundled Code Reviews per seat increased from 20 to 50, more than doubling included usage before overage billing applies.

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Wk 35 '26

Packaging

Ito AI slashes free reviews 80%, cutting "Get started today" cap to just 20

The free usage allowance shown on the 'Get started today' CTA was cut from 100 reviews to 20 reviews, an 80% reduction in free reviews before a customer needs to pay.

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Wk 34 '26

Packaging

Ito AI: Free allowance increased from 5 PRs to 100 reviews

Free usage allowance before signup changed from first 5 PRs free to first 100 reviews free

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Wk 27 '26

Improvement

Ito AI drops free tier, launches $40/mo Pro plan for dev teams

Enterprise plan features completely revamped: replaced specific operational features (custom onboarding, smoke testing, demo videos) with compliance and enterprise-tier capabilities (Custom DPA, Custom invoicing, Higher limits). Free Trial ($0) plan replaced by paid Pro plan at $40/mo for startups and small teams, introducing Code Reviews (20/seat), Unlimited Repositories, Custom Rules, and Team Analytics.

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Q2 '26

Packaging

Ito AI: Pro cut from $150/seat/mo to $40/mo with metered code reviews, Team becomes Enterprise

Pro restructured: $150/seat/mo -> $40/mo (+$3/extra Code Review past 20/seat incl.), annual discount removed. Team renamed Enterprise (25+ engineers). New free Open Source tier added.

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Wk 16 '26

Improvement

Ito AI launches free Open Source plan with PR testing for OSS projects

Pro plan feature list updated: 'Test plans derived from codebase' and 'Bugs include reproducible steps' replaced with 'Behavioral testing on your codebase', 'Video test reports & screenshots', 'Test failure reproduction steps', and 'Secure code execution in containers'. New 'Open Source' plan added, free for approved open-source projects. Includes QA on every PR, unlimited public repos, and dedicated long-term support.

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Wk 13 '26

Packaging

Ito AI launches 7-day free trial for Pro plan, restructures team tiers

Enterprise tier renamed from 'B Teams' to 'Team'; Team plan now explicitly references Pro plan hierarchy instead of 'Business'; Added 7-day free trial offer for Pro plan

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