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Jasper

Jasper is an AI writing assistant designed to help marketers and content creators generate high-quality content quickly and easily.

Entry price

$59

Pro · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Wk 28 '26

Pricing model

Subscription

No free tier

Pricing Change History

11 changes

20266 changes

Wk 28 '26

Improvement

Jasper unlocks full Agents library access for Pro, expands Business capabilities

Business plan's Agents capability description updated: dropped 'campaign orchestration/personalization' framing and now explicitly lists translation and deep research as agent capabilities; No-code AI App Builder wording simplified. Pro plan's access to the 100+ prebuilt marketing agent library (renamed from 'Apps' to 'Agents') upgraded from 'Limited' to full/included access, now matching Business tier's previously 'Unlimited' access.

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Wk 27 '26

Packaging

Jasper adds FAQ on credits powering GEO Hub, Agents on Business plan

New FAQ added explaining Jasper credits: usage-based features like GEO Hub and Agents run on credits alongside seat-based pricing on Business plan; admins govern credit allocation.

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Wk 26 '26

Improvement

Jasper expands Advanced Agents with GEO optimization for Business

Business plan Advanced Agents feature description expanded: now explicitly includes 'personalization, and GEO optimization' in addition to complex campaign orchestration.

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Q1 '26

Improvement

Jasper rebrands Apps as Agents, adds Grid for Business plans

Jasper rebranded 'Apps' to 'Agents' across Pro and Business plan cards and feature table. Business plan replaced 'Access to marketing Agents' bullet with 'Jasper Grid for scaled systematic content execution'.

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Wk 12 '26

Packaging

Jasper rebrands Apps as Agents in AI-first product pivot

Platform-wide terminology shift from 'Apps' to 'Agents' reflecting AI agent-first product strategy [Affects Pro and Business plans; 'Essential Apps'->'Essential Agents', 'Advanced Apps'->'Advanced Agents', 'Custom Apps'->'Custom Agents', 'Studio apps'->'Studio agents']

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Wk 8 '26

Improvement

Jasper adds Grid feature to Business plan for scaled content

Jasper Grid added to Business plan for scaled systematic content execution

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20253 changes

Q3 '25

Packaging

Jasper Discontinues Creator Plan, Significantly Reducing Entry-Level Access to Services

Pro plan user capacity reduced from 'Includes 1 seat, add up to 5' to 'Includes 1 seat' (single user only) Visual Guidelines feature removed from Pro plan (was 2 guidelines, now not available)

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Q2 '25

Improvement

Jasper Introduces Dynamic Audiences Across All Plans, Enhancing AI Inputs for Users

Business plan features clarified from generic 'Unlimited feature usage' to specific 'Unlimited multi-modal knowledge assets' and 'Unlimited IQ access' Audiences capability added across all plans - transforms static personas into dynamic, actionable AI inputs (1 audience for Creator, 3 for Pro, unlimited for Business)

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Q1 '25

Packaging

Jasper Removes Performance Analytics Feature from Business Plan, Enhancing Marketing Apps Capacity to 90+

Performance Analytics & Insights feature removed from Business plan (was announced as 'Coming Q3 2024') Purpose-built marketing Apps increased from 80+ to 90+

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20242 changes

Q4 '24

Packaging

Jasper Introduces 80+ Purpose-Built Marketing Apps to Accelerate AI Adoption for Marketers

Dynamic Templates feature removed (previously allowed generating and saving unique templates based on specific needs) 80+ purpose-built marketing Apps feature added - enables every marketer to accelerate AI adoption with pre-built apps fine-tuned for marketing use-cases (Limited access on Creator/Pro plans, Unlimited on Business plan)

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Q3 '24

Improvement

Jasper Enhances Plan Features with AI Image Generation & Editing Tools

Feature description updated from 'Access to Jasper Art' to 'AI image generation & editing tools' in plan feature lists

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