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KnowBe4

Cybersecurity & Identity Management www.knowbe4.com

Product

Clearwater, FL-based cybersecurity company founded 2010. Public (NASDAQ: KNBE). Serves organizations with security awareness training, phishing simulation, and human risk management platforms.

Entry price

$2.4

SAT Foundation · /mo

Plans tracked

4 add-ons

Pricing changes

Latest Wk 27 '26

Pricing model

Subscription

No free tier

Pricing Change History

4 changes

20264 changes

Wk 27 '26

Packaging

KnowBe4 drops AWS Marketplace buying option from pricing page

AWS Marketplace purchasing option removed from pricing page. The 'Buy on AWS Marketplace' badge, CTA, and 'ideal for up to 500 users' messaging are no longer present.

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Q2 '26

Packaging

KnowBe4: Tiers consolidated 4→2, MSRP raised across all volume bands

Tiers consolidated 4→2 (Silver/Gold/Platinum/Diamond → SAT Foundation/SAT Advanced); MSRP raised across all volume bands (25-50 seats: $1.90→$2.40, $3.25→$3.75); 101-500 band split into 101-250/251-500; added multi-region currency selector (8 regions).

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Wk 25 '26

Improvement

KnowBe4 lands on AWS Marketplace for teams up to 500 users

KnowBe4 added AWS Marketplace as a purchasing channel, ideal for up to 500 users, keeping procurement and billing in one place.

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Wk 20 '26

Packaging

KnowBe4 cuts SAT tiers from 4 to 2, raises prices up to 15%

KnowBe4 SAT replaced 4 tiers (Silver/Gold/Platinum/Diamond) with 2 tiers (SAT Foundation $2.40, SAT Advanced $3.75/seat, 25-50). Prices raised from Silver $1.90/Diamond $3.25. Multi-currency pricing added.

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