Loom

San Francisco, CA-based video communication software company founded in 2015. Private company (acquired by Atlassian in 2023). Operates in video messaging platforms and remote work solutions. Serves businesses with tools for recording, editing, and sharing videos for asynchronous communication.

Entry price

$15

Business · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Q2 '26

Pricing model

Subscription

Free tier available

Pricing Change History

12 changes

20265 changes

Q2 '26

Improvement

Loom: Enterprise plan adds EBA Compliance & downloadable insights

Enterprise plan added EBA Compliance and Downloadable user insights to its feature list (alongside existing SSO/SCIM, Salesforce integration, 99.95% SLA).

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Wk 25 '26

Improvement

Loom expands AI features to lower-tier plans

Loom AI features democratized to lower tiers: Auto Titles expanded to all 4 plans (was Business+AI/Enterprise only); Auto CTA expanded to Business plan (was Business+AI/Enterprise only); Auto-titles & summaries renamed to Auto-summaries in feature list.

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Wk 18 '26

Improvement

Loom Opens Admin Insights to Business + AI Plan Users

Admin Insights feature moved from Enterprise-exclusive to also available on Business + AI plan, now visible on Business+AI key features card and added to comparison table.

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Wk 16 '26

Packaging

Loom quietly drops Priority from Support label in plan comparison

Comparison table support feature row label renamed from 'Priority support' to 'Support'. Individual plan cards still display 'Priority support' in the feature bullet lists.

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Wk 5 '26

Packaging

Loom Drops Auto Tasks from AI Plan Comparison, Tightens Education Discount

Education plan callout updated: audience expanded from 'teacher' to 'student or teacher' and offering reframed from 'free Loom for Education plan' to 'discounted plan'.

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20252 changes

Q2 '25

Improvement

Loom Introduces Live Rewind Editing Feature for Business+ AI and Enterprise Plans

Backgrounds editing feature added to Business+ AI and Enterprise plans Video download restriction admin control added to Enterprise plan

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Q1 '25

Improvement

Loom Introduces Unlimited Meeting Recording Length Across All Tiers, Enhancing Accessibility for Users

Meeting recordings capability added to Video Recording section for all tiers (marked NEW) Auto Meeting Notes and Recaps row added to Loom AI section in comparison table (marked NEW)

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20244 changes

Q4 '24

Price increase

Loom Introduces Business + AI Plan at $20/user/mo, Bundling Premium AI Features Amid Price Increase for Business Plan

Business plan increased from $12.50/Creator/mo to $15.00/user/mo (20% increase) Edit by transcript moved from Business plan to Business + AI plan (premium-ization)

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Q3 '24

Packaging

Loom Democratizes Video Editing with 'Trim & Stitch' Feature Now Available on Starter Plan

Loom AI add-on: 'AI workflows' feature replaced with 'Message Composer' feature Video editing feature 'Trim & stitch videos' democratized to Starter plan (previously Business/Enterprise only)

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Q2 '24

Improvement

Loom Introduces Live Rewind Feature for Business and Enterprise Plans, Enhancing User Experience

Live Rewind feature added to Business and Enterprise plans Comments & emoji reactions explicitly listed in Starter plan features

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Q1 '24

Packaging

Loom Introduces Game-Changing Edit by Transcript Feature for Business Plan

Loom AI add-on CTA changed from 'Get Loom AI' to 'Buy Loom AI' Edit by Transcript feature added to Business plan

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20231 change

Q3 '23

Packaging

Loom Business Plan Price Increased by 56% to $12.50/Creator/Month Amid New AI Add-On Launch

Loom AI add-on introduced at $4/creator/month (annually) with auto titles, auto summaries, auto chapters, auto tasks, filler word removal, and silence removal Business plan increased from $8.00 USD/Creator/mo to $12.50 USD/Creator/mo (56% increase, annually billed)

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