Back/Luma AI

Luma AI

Palo Alto, CA-based AI research company founded 2021. Private. Operates in generative AI video, image, and 3D creation. Serves creators, creative teams, and enterprises with Dream Machine and Ray multimodal models via credit-based subscriptions and API.

Entry price

$25

Plus · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Wk 41 '26

Pricing model

Subscription

No free tier

Pricing Change History

4 changes

20264 changes

Wk 41 '26

Price increase

Luma AI doubles Seedance video-to-video credit costs, adds Minimax H3 Max

Seedance video-to-video/modify credit costs per second roughly doubled (Seedance 2.0 15-157 to ~30-~314; 2.5 22-115 to 44-230; Mini 8-16 to ~16-~32); text/image-to-video unchanged. Minimax H3 Max video model added to credit rate table: 480p 18, 768p 28, 1080p 56 credits/sec; reference images first 2-4 free then ~7-13 credits each.

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Wk 39 '26

Price decrease

Luma AI: Seedance 2.0 video generation costs cut ~50%

Seedance 2.0 video generation credit costs cut ~50%: T2V/I2V 480p 47->24, 720p 107->51, 1080p 240->126, 4K 959->261 credits/sec; V2V 480p 28->15, 720p 64->32, 1080p 144->77, 4K 576->157 credits/sec

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Wk 35 '26

Packaging

Luma AI: Seedance 2.5 video model added to pricing

Seedance 2.5 video generation model added to the Cost Per Video Generation table: Text/Image-to-Video 480p 61, 720p 130, 1080p 319 credits/sec; Video-to-Video 480p 37, 720p 78, 1080p 192 credits/sec

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Wk 31 '26

Improvement

Luma AI: Seedance 2.0 gains 4K tier + Nano Banana 2 model added

New image generation model 'Nano Banana 2' added to the model pricing table with tiered credit pricing: 512 (15 credits), 1K (23 credits), 2K (34 credits), 4K (51 credits) Seedance 2.0 model gained a new 4K resolution tier (up from max 1080p): 959 credits/sec for Text-to-Video/Image-to-Video, 576 credits/sec for Video-to-Video

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