Product change·Oct 6 → Oct 7, 2026·Day 280, 2026·AI & Machine Learning
OpenAI rewords Free, Go, Plus and Pro taglines; prices and features unchanged
Plan taglines reworded for Free, Go, Plus and Pro (e.g. 'Best for trying out ChatGPT' to 'Intelligence for everyday tasks'); prices and features unchanged.
What changed
Positioning
Plan taglines reworded for Free, Go, Plus and Pro (e.g. 'Best for trying out ChatGPT' to 'Intelligence for everyday tasks'); prices and features unchanged.
Before and after
Oct 6, 2026 vs Oct 7, 2026Pulse.
100%
What changed
Plan taglines reworded for Free, Go, Plus and Pro (e.g. 'Best for trying out ChatGPT' to 'Intelligence for everyday tasks'); prices and features unchanged.
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More from OpenAI
Full history →- Week 37, 2026·improvedOpenAI: Plus & Pro reasoning model upgraded to GPT-6 Astra
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- Week 12, 2026·improvedOpenAI upgrades GPT models across all plans, adds Skills beta feature
- Week 11, 2026·improvedOpenAI democratizes GPT-5.4 Thinking to Free tier, upgrades Pro models
