Peel

New York-based e-commerce analytics company founded in 2018. Private, acquired by Shopify in 2024. Operates in DTC analytics and business intelligence. Serves Shopify and Amazon brands with automated data analysis and revenue insights.

Entry price

$179

Core · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Wk 39 '26

Pricing model

Subscription

No free tier

Pricing Change History

1 change

20261 change

Wk 39 '26

Packaging

Peel adds $179/mo Core plan, cutting entry price 60% from $449

Peel changed how the discounted rate is billed: every plan card previously read '$449/mo (BILLED ANNUALLY)' with 'or $499 monthly', and now reads '$449/mo ANNUAL RATE, BILLED MONTHLY' with 'or $499/mo month-to-month'. The headline prices are unchanged ($449/$499 Essentials, $809/$899 Accelerate), but the annual rate no longer requires an up-front annual payment. Peel added a new entry-level 'Core' plan at $179/mo on the annual rate (billed monthly) or $199/mo month-to-month, for merchants above 6,000 monthly store orders. The cheapest plan previously was Essentials at $449/mo, which required more than 16,000 monthly orders, so Core cuts the published entry price by ~60% and lowers the order threshold. Core carries the full feature platform but reduced support: CSM onboarding and CSM email support only, with no CSM chat support, no monthly product training, no dedicated Slack channel and no custom report credits (N/A). The 'RECOMMENDED' badge moved from Essentials to Core and the 'POPULAR' badge was dropped from Accelerate.

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