Packaging change·May 11 → May 18, 2026·Week 21, 2026·Marketing & Content
Picsart slashes Ultra plan AI credits by 40% to 1,500/month
What changed
Limit decrease
Ultra plan monthly credits reduced from 2,500 to 1,500/month (40% cut) and discounted price increased from $24.50 to $31.66/month billed yearly. Annual savings badge changed from 'Save up to 50%' to 'Save up to 30%'. Plan positioning downgraded from '5x more usage than Pro' to '3x more usage than Pro'.
Before and after
May 11, 2026 vs May 18, 2026Pulse.
100%
What changed
Ultra plan monthly credits reduced from 2,500 to 1,500/month (40% cut) and discounted price increased from $24.50 to $31.66/month billed yearly. Annual savings badge changed from 'Save up to 50%' to 'Save up to 30%'. Plan positioning downgraded from '5x more usage than Pro' to '3x more usage than Pro'.
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