Quickbooks Essentials and Advanced Plans See Significant Price Hikes Amid New AI Features and Increased Promotional Discounts
What changed
New AI agents added: Accounting Agent (posts transactions with explanations), Finance Agent (financial planning and KPI analysis), Payments Agent (payment strategies), Customer Agent (lead prioritization), Project Management Agent (bid winning and cost allocation)
Essentials plan base price increased from $65/mo to $75/mo (15.4% increase)
Promotional discount increased from 50% off for 3 months to 90% off for 3 months across all plans
AI-powered reconciliation added with anomaly detection and resolution (BETA)
Plus plan base price increased from $99/mo to $115/mo (16.2% increase)
Simple Start plan base price increased from $35/mo to $38/mo (8.6% increase)
Advanced plan base price increased from $235/mo to $275/mo (17% increase)
Before and after
Jan 1, 2025 vs Jul 13, 2025New AI agents added: Accounting Agent (posts transactions with explanations), Finance Agent (financial planning and KPI analysis), Payments Agent (payment strategies), Customer Agent (lead prioritization), Project Management Agent (bid winning and cost allocation)
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See the before/after screenshots and every marked-up change.
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