ReferralHero cuts email automation cap 75%, raises SMS rates 10-30%
Email Automation Messages monthly allowance cut 75% from 100K/mo to 25,000/mo on both Basic and Pro plans.; Country-specific SMS pay-as-you-go rates rose ~10-30% across nearly every country, now presented as all-in estimates including typical carrier fees; OTP and MMS costs unchanged.
What changed
Email Automation Messages monthly allowance cut 75% from 100K/mo to 25,000/mo on both Basic and Pro plans, shown on the Basic plan card and the Included Features comparison table. Self-Serve Campaign counts are unchanged.
Country-specific SMS pay-as-you-go rates rose ~10-30% across nearly every country (Australia $0.10->$0.12, Mexico $0.30->$0.35, South Korea $0.09->$0.13); rates are now presented as all-in estimates including typical carrier fees. SMS OTP verification ($0.15) and MMS costs unchanged.
Before and after
Aug 10, 2026 vs Aug 17, 2026Email Automation Messages monthly allowance cut 75% from 100K/mo to 25,000/mo on both Basic and Pro plans, shown on the Basic plan card and the Included Features comparison table. Self-Serve Campaign counts are unchanged.
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