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Packaging change·Aug 10 → Aug 17, 2026·Week 34, 2026·Marketing & Content

ReferralHero cuts email automation cap 75%, raises SMS rates 10-30%

Email Automation Messages monthly allowance cut 75% from 100K/mo to 25,000/mo on both Basic and Pro plans.; Country-specific SMS pay-as-you-go rates rose ~10-30% across nearly every country, now presented as all-in estimates including typical carrier fees; OTP and MMS costs unchanged.

ReferralHeroPackagingLimit decreaseAdd-on change

What changed

Limit decrease

Email Automation Messages monthly allowance cut 75% from 100K/mo to 25,000/mo on both Basic and Pro plans, shown on the Basic plan card and the Included Features comparison table. Self-Serve Campaign counts are unchanged.

Add-on change

Country-specific SMS pay-as-you-go rates rose ~10-30% across nearly every country (Australia $0.10->$0.12, Mexico $0.30->$0.35, South Korea $0.09->$0.13); rates are now presented as all-in estimates including typical carrier fees. SMS OTP verification ($0.15) and MMS costs unchanged.

Before and after

Aug 10, 2026 vs Aug 17, 2026
Pulse.
100%
Change 1 of 2 · capacity decreased

Email Automation Messages monthly allowance cut 75% from 100K/mo to 25,000/mo on both Basic and Pro plans, shown on the Basic plan card and the Included Features comparison table. Self-Serve Campaign counts are unchanged.

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See the before/after screenshots and every marked-up change.

ReferralHero cuts email automation cap 75%, raises SMS rates 10-30% — Aug 17, 2026 · PricingSaaS Pulse