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Roofr

San Francisco-based construction tech company founded 2016. Private. Operates in roofing industry across North America. Serves roofing contractors with CRM, estimating, proposals, project management, and payments.

Entry price

$209

Essentials · /mo, billed annually

Plans tracked

5 add-ons

Pricing changes

Latest Wk 28 '26

Pricing model

Subscription

Free tier available

Pricing Change History

3 changes

20263 changes

Wk 28 '26

Improvement

Roofr removes seat caps, offers unlimited users on every base plan

Team seats limit removed for all base plans: Starter, Measure+, and Essentials moved from capped seats (2, 2, 5) to Unlimited, matching Scale. Each plan card now also lists 'Unlimited users' as a feature bullet.

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Wk 24 '26

Packaging

Roofr launches Measure+ as $109/mo standalone plan

Measure+ upgraded from add-on (Starter-only upgrade) to a full base plan, joining Starter, Essentials, and Scale at $109/mo. The 'FASTER MEASUREMENTS' add-on block was removed from the add-ons section.

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Wk 22 '26

Improvement

Roofr upgrades Scale plan to unlimited seats and automations

Scale plan limits upgraded to Unlimited: automations increased from 25+ to Unlimited, team seats increased from 10 to Unlimited, and PDF Signer expanded from 15+ templates to Unlimited. Measure+ add-on added as an explicit column in the full plan comparison table, making its per-feature entitlements visible alongside base plans for the first time.

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