Packaging change·Dec 29 → Mar 30, 2026·Q1 2026·Business Operations
Shippo rebrands Pro Plan tier and updates branded tracking features
What changed
Plan renamed
The mid-tier plan was renamed from 'Pro Plan' to 'Pro', dropping the 'Plan' suffix from the plan card and comparison table headers.
Feature change
Pro plan branded feature description updated: 'Branded tracking emails, labels, and packing slips' changed to 'Branded tracking pages, notification emails, and packing slips' — clarifying that tracking pages (not labels) are branded.
Before and after
Dec 29, 2025 vs Mar 30, 2026Pulse.
100%
Change 1 of 2 · plan renamed
The mid-tier plan was renamed from 'Pro Plan' to 'Pro', dropping the 'Plan' suffix from the plan card and comparison table headers.
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Q4 2025 · Shippo Enhances Pro Plan with AI-Powered Estimated Delivery DatesShippo clarifies API billing rates for non-label calls in plan comparison · Week 15, 2026
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