Packaging change·Jul 13 → Jul 20, 2026·Week 30, 2026·Business Operations

Shopify swaps flat SMS bundling for pay-per-send pricing across all plans

SMS marketing campaigns billing changed from a flat 'Create SMS campaigns' (bundled) model to 'Pay-per-send SMS campaigns' (usage-based) across all plans

ShopifyPackagingMetric change

What changed

Metric change

SMS marketing campaigns billing changed from a flat 'Create SMS campaigns' (bundled) model to 'Pay-per-send SMS campaigns' (usage-based) across all plans

Before and after

Jul 13, 2026 vs Jul 20, 2026

Pulse.

100%

What changed

SMS marketing campaigns billing changed from a flat 'Create SMS campaigns' (bundled) model to 'Pay-per-send SMS campaigns' (usage-based) across all plans

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