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Packaging change·Jan 1 → Apr 1, 2024·Q1 2024·Marketing & Content

Shutterstock Implements Major Pricing Overhaul: Shifts from 'Credits' to 'Downloads' and Removes Free Trial Option

ShutterstockPackagingTrial changeFeature addedMetric changeLimit decreaseThreshold removed

What changed

Trial change

Free trial option removed from subscription section - 'Start a free trial' button replaced with 'Buy now'

Feature added

License type selector (Standard/Enhanced) added to Packs section allowing customers to choose license type at purchase

Metric change

Pricing unit changed from 'Credits' to 'Downloads' across all plans - fundamental shift in how assets are measured and purchased

Limit decrease

Pack download options significantly reduced from 30/125/250 downloads to 2/5/25 downloads - major reduction in one-time purchase allowances

Threshold removed

Subscription tier options reduced - 25 and 150 downloads/month tiers removed from subscription plans

Before and after

Jan 1, 2024 vs Apr 1, 2024
Pulse.
100%
Change 1 of 5 · trial changed

Free trial option removed from subscription section - 'Start a free trial' button replaced with 'Buy now'

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