Pricing change·Oct 5 → Jan 2, 2026·Q4 2025·Marketing & Content

Smugmug Implements Significant Price Increases Across Plans, with Pro Plan Rising 15.6% to $444/Year

SmugmugPricingDiscount removedPrice increaseNew plan

What changed

Discount removed

Explicit annual discount percentages removed from pricing display (Save 30%, 34%, 29% no longer shown)

Price increase

Portfolio plan annual price increased from $246/year to $282/year (14.6% increase)

New plan

Enterprise plan added as a new white-glove tier for studios, teams, and institutions with contact-based pricing

Price increase

Direct plan annual price increased from $210/year to $240/year (14.3% increase)

Price increase

Pro plan annual price increased from $384/year to $444/year (15.6% increase)

Oct 5, 2025 vs Jan 2, 2026

Pulse.

100%

Change 1 of 5 · discount removed

Explicit annual discount percentages removed from pricing display (Save 30%, 34%, 29% no longer shown)

See the before/after screenshots and every marked-up change.