Thatch renames Enterprise to Custom, reveals $2,400/year minimum pricing
Enterprise plan renamed to Custom, with the Standard plan's flat '$45/employee + compliance fee starting at $25/mo' pricing replaced by an itemized calculator ('$45 x 4 employees + $50 compliance fee') and a team-size selector, and the Custom plan now discloses concrete minimum pricing (10-employee minimum, $2,400/year) instead of showing only 'Custom'. Standard also gained 'Compliance reporting (ACA, PCORI, ERISA, state mandates)' and swapped its combined AI-driven enrollment support for a new '1-on-1 benefits advising & enrollment support' line; Custom added 'Robust reporting and business services' and 'Onsite enrollment support for large employers' but dropped COBRA from its ACA compliance benefit.
What changed
Standard plan gained 'Compliance reporting (ACA, PCORI, ERISA, state mandates)' and replaced its combined AI-driven enrollment support with a new '1-on-1 benefits advising & enrollment support' line; Custom plan added 'Robust reporting and business services' and 'Onsite enrollment support for large employers' but dropped COBRA from its ACA compliance benefit.
Enterprise plan renamed to Custom; Standard plan pricing display changed from a flat '$45/employee + compliance fee starting at $25/mo' to an itemized calculator ('$45 x 4 employees + $50 compliance fee') with a team-size selector; Custom plan now discloses concrete minimum pricing (10 employee minimum, $2,400/year) instead of showing only 'Custom'.
Before and after
Sep 14, 2026 vs Sep 21, 2026Standard plan gained 'Compliance reporting (ACA, PCORI, ERISA, state mandates)' and replaced its combined AI-driven enrollment support with a new '1-on-1 benefits advising & enrollment support' line; Custom plan added 'Robust reporting and business services' and 'Onsite enrollment support for large employers' but dropped COBRA from its ACA compliance benefit.
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