Product change·Jul 6 → Jul 13, 2026·Week 29, 2026·Business Operations
Otter: Website Builder replaces Custom Website in the Advanced Bundle
The Advanced Bundle feature list swapped the 'Custom Website' line for 'Website Builder' and also picked up 'Inventory Savings'. Bundle pricing is unchanged ($314/mo struck to $198/mo, plus per-order transaction fee).
What changed
Feature added
Otter launched 'Website Builder' as a full linked product: added to the global nav under Guest engagement & Growth, and included in the Advanced Bundle's feature list, replacing the previously unlinked 'Custom Website' placeholder icon.
Before and after
Jul 6, 2026 vs Jul 13, 2026Pulse.
100%
What changed
Otter launched 'Website Builder' as a full linked product: added to the global nav under Guest engagement & Growth, and included in the Advanced Bundle's feature list, replacing the previously unlinked 'Custom Website' placeholder icon.
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