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Profound

New York, NY-based marketing analytics company founded 2024. Private. Operates in AI search visibility and answer engine optimization. Serves brands and marketing teams tracking and optimizing their presence in AI answer engines like ChatGPT and Perplexity.

Entry price

Free

Free plan available

Plans tracked

no add-ons

Pricing changes

Latest Wk 40 '26

Pricing model

Subscription

Free tier available

Pricing Change History

2 changes

20262 changes

Wk 40 '26

Packaging

Profound: Trial plan expanded to 50 prompts, adds Gemini + Google AI Overviews

Trial plan expanded: prompts increased from 10 (run once) to 50 (run daily for 7 days), and platform coverage expanded from ChatGPT only to ChatGPT, Gemini, and Google AI Overviews.

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Wk 39 '26

Packaging

Profound kills $99 and $399 paid tiers for a single free trial plan

Profound dropped paid self-serve tiers (Starter $99/mo, Growth $399/mo), replacing them with a single free Trial plan; Enterprise remains the only custom-priced tier. Enterprise plan's supported AI-platform coverage list swapped Grok for Exa Search; ChatGPT, Perplexity, Google AI Mode/Gemini/Overviews, Microsoft Copilot, DeepSeek, and Anthropic Claude coverage unchanged.

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