Back/Unbounce

Unbounce

Unbounce is a SaaS company that provides a platform for creating and optimizing landing pages to improve conversion rates.

Entry price

$22

Starter · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Wk 34 '26

Pricing model

Subscription

No free tier

Pricing Change History

7 changes

20263 changes

Wk 34 '26

Improvement

Unbounce adds MCP server support to Starter plan for AI-driven page building

Added MCP server (Model Context Protocol) integration to the Starter plan's included features, marked NEW, letting customers build and manage landing pages from AI assistants. New matching FAQ entry added.

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Wk 13 '26

Packaging

Unbounce cuts Agency plan thresholds in half for traffic and domains

Agency plan entry thresholds lowered: traffic volume reduced from 100,000 to 50,000 visitors; root domains reduced from 20 to 10

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Wk 1 '26

Price increase

Unbounce Nearly Doubles Build Plan Prices With 90% Monthly Hike

Build plan monthly price increased from $39 to $74 USD/month; annual billing price increased from $52 to $99/month (both +90%).

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20251 change

Q1 '25

Improvement

Unbounce Introduces Unlimited Conversions While Removing Key Features and Hiding Agency Plan Pricing

Added 'Unlimited conversions' to 'All plans include' section Removed 'Unlimited pages' from 'All plans include' section

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20243 changes

Q4 '24

Packaging

Unbounce Introduces New Agency Plan at $499/mo, Discontinues Concierge Plan, and Increases Domain Limit to 20

Concierge plan ($649/mo starting) discontinued Top-tier root domain limit increased from starting at 5 to starting at 20

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Q2 '24

Improvement

Unbounce Introduces Explicit User Limits Across All Plans, Enhancing Transparency for Customers

Optimize plan: User limit of 5 users now explicitly disclosed Experiment plan: User limit of 3 users now explicitly disclosed

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Q1 '24

Packaging

Unbounce Increases Optimize Plan Price to $249/mo, Renames to Experiment

Launch plan renamed to Build Concierge plan starting price increased from $625/mo to $649/mo (3.8% increase)

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Current Plans

AnnualMonthly

Starter

Plan

$22 /mo, billed annually

Build

Plan

$74 /mo, billed annually

Experiment

Plan

$112 /mo, billed annually

Optimize

Plan

$187 /mo, billed annually

Agency

Plan

Contact

Concierge

Plan

Contact

Company Facts

CategoryMarketing & Content

Free tierNo

Employees101-1000

Tracked since2024-10-01

Pricing last seen2026-06-21

Websiteunbounce.com

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