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Product change·Jul 20 → Jul 27, 2026·Week 31, 2026·Cybersecurity & Identity Management

UserWay: plan taglines & audience messaging updated (prices unchanged)

Pro/Pro Plus/Ultimate taglines rewritten to 'Includes AI-powered remediation' framing with new 'Best for' audience lines and cumulative feature bullets; prices ($490/$1,190/$2,490 per year) and the full comparison table are unchanged.

UserWayProductPositioning

What changed

Positioning

Pro, Pro Plus, and Ultimate cards reworded from generic taglines to 'Includes AI-powered remediation' framing with new 'Best for' audience lines; bullet lists rewritten as cumulative 'Everything in X, and:' lists. Prices and the full feature comparison table are unchanged.

Before and after

Jul 20, 2026 vs Jul 27, 2026
Pulse.
100%
What changed

Pro, Pro Plus, and Ultimate cards reworded from generic taglines to 'Includes AI-powered remediation' framing with new 'Best for' audience lines; bullet lists rewritten as cumulative 'Everything in X, and:' lists. Prices and the full feature comparison table are unchanged.

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