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Packaging change·Jul 13 → Jul 20, 2026·Week 30, 2026·Marketing & Content

Versium locks Testing Data access behind ID checks, drops Look-alike List tool

Free trial value proposition changed from '5 Free Downloads' (self-serve, no commitment) to 'Access to Testing Data' which now requires Versium to verify the business before unlocking download access.; 'Look-alike List' data tool removed from the Versium REACH Data Toolbox pricing table (was available across Pay-As-You-Go, Credit Packages, and Subscriptions).

VersiumPackagingFeature removedTrial change

What changed

Feature removed

'Look-alike List' data tool removed from the Versium REACH Data Toolbox pricing table (was available across Pay-As-You-Go, Credit Packages, and Subscriptions).

Trial change

Free trial value proposition changed from '5 Free Downloads' (self-serve, no commitment) to 'Access to Testing Data' which now requires Versium to verify the business before unlocking download access.

Before and after

Jul 13, 2026 vs Jul 20, 2026
Pulse.
100%
Change 1 of 2 · feature removed

'Look-alike List' data tool removed from the Versium REACH Data Toolbox pricing table (was available across Pay-As-You-Go, Credit Packages, and Subscriptions).

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