Events
Roundtables, workshops, and office hour sessions where software leaders and pricing experts share what's actually working.
Upcoming
Nothing on the calendar right now
We run a session every few weeks. Leave your address and you'll get one email the day the next one is scheduled — not a newsletter.
Past events
TestTEST Webinar
Fixture event for the Riverside sync — not a real session. Scheduled in the [TEST] PricingSaaS dev studio so the pull, the draft, and this page can be proved end to end.
PricingSaaS — Sync fixture
Office HoursOffice Hours: Monetizing AI Usage
MCPs, unlimited plans, and other sticky questions in AI usage-based pricing.
Ulrik Lehrskov-Schmidt — CEO, Willingness To Pay
Office HoursOffice Hours with Fynn Glover
The 5 pillars of modern pricing architecture and how to ship monetization changes 2 quarters faster.
Fynn Glover — CEO, Schematic
Office HoursManaging AI Margins
How to design fair usage policies, usage-throttles, queuing, and slowdowns for AI features.
Ulrik Lehrskov-Schmidt — CEO, Willingness To Pay
PanelAI in Enterprise SaaS
Leaders from Microsoft, Zoom, and AWS discuss AI monetization in enterprise SaaS.
Mihir Wagle, Kareem El-Muslemany, Akshay Patel — Microsoft, Zoom, AWS
WebinarPricing Narrative: The Difference Between Delighting and Confusing Your Customers
Michał Narkiewicz
WebinarAnnual vs. Monthly Discounts
B2B SaaS expert Ulrik shares insights on choosing between monthly, annual, and multi-year pricing models.
Ulrik Lehrskov-Schmidt — CEO, Willingness To Pay
WebinarPremium Support
Learn how to leverage premium support to add 10-15% in revenue.
Ulrik Lehrskov-Schmidt — CEO, Willingness To Pay
WebinarCredit Systems (& AI Pricing)
Credit Systems & AI Pricing: How to design, sell, and structure credit-based models.
Ulrik Lehrskov-Schmidt — CEO, Willingness To Pay
WebinarSaaS Pricing Models : Usage, Licenses & Credits
SaaS pricing models explained: flat fee, license, usage-based, credit systems, and more.
Ulrik Lehrskov-Schmidt — CEO, Willingness To Pay
Webinar2025 Pricing Trends
Explore key 2024 SaaS pricing shifts with Ulrik Lehrskov-Schmidt—covering AI’s impact, billing tech, commercial debt, and pricing strategy. Includes live Q&A and takeaways from real SaaS cases.
John Kotowski, Rob Litterst, Ulrik Lehrskov-Schmidt — PricingSaaS & Willingness To Pay