Pricing change·Dec 22 → Dec 29, 2025·Week 1, 2026·Cybersecurity & Identity Management
1password raises individual plan 25% to $2.99/mo, cuts new customer discounts
What changed
Price increase
Individual plan annual price increased from $2.39/month to $2.99/month; Families plan annual price increased from $3.59/month to $4.49/month. Discount reduced from 40% to 25% off regular prices.
Discount change
First-year discount reduced from 40% to 25% off for new customers on annual billing. Footnote updated to 'Limited-time discounted price' and CTA promo codes changed from 40OFF to 25OFF.
Before and after
Dec 22, 2025 vs Dec 29, 2025Pulse.
100%
Change 1 of 2 · price increased
Individual plan annual price increased from $2.39/month to $2.99/month; Families plan annual price increased from $3.59/month to $4.49/month. Discount reduced from 40% to 25% off regular prices.
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Q3 2025 · 1password Families and Individual Plans See Price Hikes as Promotional Discounts Removed, Now Starting at $4.99 and $2.99 Monthly1password Introduces Families Plan with Limited-Time Promotional Pricing for New Customers at $4.49/month · Q4 2025
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Full history →- Week 28, 2026·increase1password: Teams Starter Pack & Business plans price increase
- Q2 2026·improved1password: Teams Starter Pack now expandable beyond 10-seat cap
- Week 22, 2026·improved1password Teams Starter Pack now includes flexible seat add-ons
- Week 21, 2026·packaging1password cuts welcome discount from 40% to 25% off first year
- Week 17, 2026·packaging1password drops promotional pricing on Individual and Families plans