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Appcues

Boston, MA-based product-led growth platform founded in 2013. Private. Operates in user onboarding and product adoption market. Serves product and marketing teams with no-code in-app messaging, surveys, and feature announcements.

Plans tracked

no add-ons

Pricing changes

Latest Wk 30 '26

Pricing model

Subscription

No free tier

Pricing Change History

4 changes

20264 changes

Wk 30 '26

Packaging

Appcues drops Grow plan's 50,000 MAU cap—now starts open-ended at 3,000

Grow plan MAU range changed from a capped 'up to 50,000 MAUs' to open-ended 'Starting at 3,000 MAUs', removing the stated upper MAU boundary for the tier.

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Q2 '26

Packaging

Appcues: Grow plan price hidden ($750/mo removed) + published-experience caps cut

Grow plan's listed price ($750/mo) was removed from the pricing page; the plan now shows only a 'Book a call' CTA with no dollar amount displayed Published-experiences caps reduced: Grow plan from 'Up to 100' to 25, Enterprise plan from 'Up to 150' to 100

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Wk 15 '26

Improvement

Appcues hides pricing, shifts to demo-only model across all three new tiers

Plan features overhauled: Start '50+ experiences' → '10 experiences, 1,000 emails, 12mo reporting'; Grow '100 experiences' → '25 experiences, 5,000 emails, 24mo reporting'; Premium Services section added. Page hero headline changed from 'Grow the moments that matter to your business' to 'Simple pricing, serious capability'; plan taglines updated (Grow: 'High-growth teams' → 'Engagement across the lifecycle').

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Wk 11 '26

Packaging

Appcues Removes Product Limits From Its GROW Plan

Removed 'Up to 2 products' limit from GROW plan

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