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Attio

Sales & Customer Relationship Management (CRM)attio.com

London, UK-based AI-native CRM company founded 2019. Privately held. Operates in software/developer tools markets. Serves startups, builders, and VCs with real-time customer data unification, workflow automation, and customizable data modeling.

Entry price

$35

Plus · /mo, billed annually

Plans tracked

4 add-ons

Pricing changes

Latest Wk 32 '26

Pricing model

Subscription

Free tier available

Pricing Change History

4 changes

20264 changes

Wk 32 '26

Improvement

Attio: Formula attributes feature added to Pro and Enterprise plans

Added 'Formula attributes' as a new row in the plan comparison table, listed under Objects between Record and entry templates and Call Intelligence

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Wk 31 '26

Price increase

Attio caps Plus plan at 10 seats, raises prices to $35 and $79

Plus plan increased from $29 to $35/user/month and Pro plan increased from $69 to $79/user/month (annual billing). 'Save 20%' annual discount badge unchanged, ruling out a billing-toggle artifact. Pro plan's highlighted card bullets changed: 'Advanced permissions' renamed to 'Permission controls', and 'Priority support' de-emphasized in favor of highlighted 'Advanced reporting' (Priority support still present in the full comparison table).

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Wk 30 '26

Packaging

Attio rewrites all four plan-card subheadlines with benefit-led copy

Plan card subheadlines rewritten for all four tiers, shifting from short feature-adjacent taglines to more descriptive, benefit-oriented copy about who each plan serves.

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Wk 25 '26

Improvement

Attio adds SCIM provisioning to Enterprise security suite

SCIM (System for Cross-domain Identity Management) added to Security and admin section of the feature comparison table, available for Enterprise plan.

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