Back/Auth0

Auth0

Cybersecurity & Identity Management auth0.com

Auth0 is a SaaS company that provides identity and access management solutions, allowing businesses to authenticate and authorize users for their applications.

Entry price

$35

Essentials · /mo

Plans tracked

no add-ons

Pricing changes

Latest Wk 16 '26

Pricing model

Subscription

Free tier available

Pricing Change History

11 changes

20265 changes

Wk 16 '26

Improvement

Auth0 Reveals Custom Domain Limits Across All Plans, Enterprise Gets 20+

Custom Domains comparison table now shows explicit per-plan limits: Free=1, Essentials=1, Professional=1, Enterprise=20+Add-on. Previously only Free plan value was shown.

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Q1 '26

Packaging

Auth0 Doubles Pro Tenant Limits, Adds Free Tier Pricing Display

Free plan now displays an explicit $0/month price on the pricing page, where previously no price was shown for the Free tier. Express Configuration (Okta enterprise identity provider fast-setup feature) added as a new row in the plan comparison table.

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Wk 11 '26

Packaging

Auth0 Removes M2M Add-on from Essentials Plan

M2M Add-on removed from Essentials plan (now only available in Professional and Enterprise)

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Wk 8 '26

Improvement

Auth0 opens Machine-to-Machine auth to Essentials plan users

Machine-to-Machine Authentication availability changed from No to Yes for Essentials plan (1,000 limit)

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Wk 3 '26

Packaging

Auth0 Promotes AI Agents Add-On to Top Billing at GA Launch

Auth0 for AI Agents promoted to first position in Enterprise add-ons (previously last). Promo banner changed from Fine-Grained Authorization to Auth0 for AI Agents with Sign up CTA, coinciding with GA launch.

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20252 changes

Q4 '25

Packaging

Auth0 Reduces Professional Plan User Limit by 50%, Now capping at 500 Monthly Active Users

Professional plan user limit decreased from 1,000 to 500 monthly active users (50% reduction) Free plan added 'Secure your Agentic AI workflows' feature

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Q1 '25

Improvement

Auth0 Enhances Professional Plan MFA with Expanded Support and Introduces M2M Tokens Add-on Amidst Other Plan Changes

Professional plan: MFA enhanced from 'Multi-Factor Authentication (with OTP)' to 'Mult-Factor Authenticaion (With Phone, Email, WebAuthn, Push via Guardian app)' Essentials plan: 'Magic Link & SMS Authentication' removed as standalone feature

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20244 changes

Q4 '24

Improvement

Auth0 Enhances Enterprise Plans with Machine-to-Machine Access and Self-Service SSO Features

Machine-to-Machine Access for Organizations added to select Enterprise plans Private Key JWT authentication support added to platform

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Q3 '24

Improvement

Auth0 Simplifies Tenant Structure and Expands Professional Plan with Unlimited Admins and Enhanced MFA Features

Inbound SCIM feature added to platform Security Center feature added to platform capabilities

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Q2 '24

Packaging

Auth0 Introduces Advanced Add-ons for Enhanced Customization and Compliance, While Downgrading Enterprise MFA in Professional Plan

Enterprise MFA downgraded to Enterprise MFA Lite in Professional plan - suggests reduced feature set Advanced add-on category introduced - includes two new enterprise add-ons (Advanced Extensibility for Actions/Forms customization and Highly Regulated Identity for FAPI compliance)

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Q1 '24

Packaging

Auth0 Introduces Passkey Authentication to Free Plan, Enhancing Accessibility for All Users

Professional plan name simplified (removed 'B2C -' prefix) Essentials plan name simplified (removed 'B2C -' prefix)

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