Product change·Jul 27 → Aug 3, 2026·Week 32, 2026·Finance & Accounting
Cake Equity: Plan taglines re-targeted to funding stages (Pre Seed, Series B+)
Plan taglines re-targeted to funding stages (Build->Pre Seed, Team->Seed & Series A, Pro->Series B+); 409A toggle clarified that Team & Pro plans already include 409A valuations.
What changed
Positioning
Plan taglines re-targeted to funding stages (Build->Pre Seed, Team->Seed & Series A, Pro->Series B+); 409A toggle clarified that Team & Pro plans already include 409A valuations.
Before and after
Jul 27, 2026 vs Aug 3, 2026Pulse.
100%
What changed
Plan taglines re-targeted to funding stages (Build->Pre Seed, Team->Seed & Series A, Pro->Series B+); 409A toggle clarified that Team & Pro plans already include 409A valuations.
Sign in to view the full comparison
See the before/after screenshots and every marked-up change.
Week 27, 2026 · Cake Equity adds Rule 701 tracking to Pro plan, filling the equity compliance gapCake Equity: Custom plan adds Annual/Quarterly billing option · Week 34, 2026
More from Cake Equity
Full history →- Week 35, 2026·packagingCake Equity's Pro plan quietly caps stakeholders at 100, then $60 each extra
- Week 34, 2026·packagingCake Equity: Custom plan adds Annual/Quarterly billing option
- Week 27, 2026·improvedCake Equity adds Rule 701 tracking to Pro plan, filling the equity compliance gap
- Week 25, 2026·packagingCake Equity launches free plan for pre-team founders with cap table tools
- Week 23, 2026·packagingCake Equity: Free plan removed: the standalone $0 'For founders pre-team' tier (up to 5 stakeholders, 'Always free') was…