Back/Fivetran

Fivetran

Fivetran is a SaaS company that provides automated data integration services, allowing businesses to centralize and analyze their data from various sources.

Entry price

Free

Free plan available

Plans tracked

1 add-on

Pricing changes

Latest Wk 16 '26

Pricing model

Usage-based

Free tier available

Pricing Change History

12 changes

20267 changes

Wk 16 '26

Packaging

Fivetran Gates Enterprise Signups Behind Sales Demo Calls

Enterprise and Business Critical plans replaced self-serve 'Get started' signup CTAs with 'Book a demo', shifting to a sales-gated onboarding flow for these tiers.

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Q1 '26

Packaging

Fivetran Removes Specific Non-Profit Discount Percentage From Pricing

Non-profit discount changed from explicitly stating '20% discount for eligible non-profit companies' to a generic 'Discounts for eligible non-profit companies' without specifying the percentage.

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Wk 10 '26

Packaging

Fivetran ends startup discount programs for YC and non-YC companies

Removed YC and non-YC startup discount program from promotions section

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Wk 8 '26

Packaging

Fivetran opens startup discounts to all VC-backed companies

Added startup discount for YC and non-YC startups to Promotions section [expanded eligibility from YC-only to all VC-backed startups; offer changed from $50K free Fivetran to free credits, preferred pricing, and dedicated support; new Startup program link added]

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Wk 5 '26

Packaging

Fivetran unveils tiered MAR rate cards with commit discounts up to 11%

Fivetran added explicit rate card tables for all paid plans: incremental spend per million MAR across 7 tiers (0–1000M MAR) and per-connection costs with commit-based discounts (5%–11%).

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Wk 4 '26

Packaging

Fivetran Replaces Tiered Pricing Tables with Real Customer Usage Examples

Pricing details by connection section (tiered MAR cost range table) replaced with Pricing Examples section showing median connector usage and list prices based on real customer data.

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Wk 2 '26

Packaging

Fivetran reveals tiered MAR pricing from $1.18 per million rows

New pricing details section reveals tiered usage rates: Standard Incremental Spend $500.00–$1.18/million MAR, Base Spend $0–$5,619.02/month; Enterprise and Business Critical rates also publicly disclosed.

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20252 changes

Q4 '25

Improvement

Fivetran Makes Business Critical Plan Accessible for Self-Service Signup with New 'Get Started' Call-to-Action

Business Critical plan call-to-action changed from 'Contact sales' to 'Get started', making the tier directly accessible for self-service signup New 'Pricing Examples' section added showing common workloads with median usage and costs for Marketing analytics, E-commerce, Sales & CS analytics, and Finance analytics use cases

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Q1 '25

Packaging

Fivetran Removes Starter Plan, Enhances Standard Plan with 40% More Connectors and New SSH Tunnel Security Feature

Starter plan completely removed from pricing page (previously offered for application and file sources with 1-hour syncs) Standard plan added SSH tunnels for encryption (new security feature)

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20243 changes

Q3 '24

Improvement

Fivetran Introduces Hybrid Deployment Option to Enterprise Plan, Expanding Access Beyond Business Critical Tier

Hybrid deployment option added to Enterprise plan (democratized from Business Critical tier)

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Q2 '24

Improvement

Fivetran Expands Starter Plan with Increased Fully-Managed Connectors from 400+ to 500+

Starter plan fully-managed connectors increased from 400+ to 500+

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