Product change·Apr 6 → Apr 13, 2026·Week 16, 2026·Data & Analytics
Fivetran Gates Enterprise Signups Behind Sales Demo Calls
What changed
Positioning
Enterprise and Business Critical plans replaced self-serve 'Get started' signup CTAs with 'Book a demo', shifting to a sales-gated onboarding flow for these tiers.
Before and after
Apr 6, 2026 vs Apr 13, 2026Pulse.
100%
What changed
Enterprise and Business Critical plans replaced self-serve 'Get started' signup CTAs with 'Book a demo', shifting to a sales-gated onboarding flow for these tiers.
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