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Pricing change·Nov 14 → Jan 5, 2024·Dec 2023·Business Operations

Format Implements Significant Price Increases: Basic Plan Up 60% and Pro Plan Up 25% on Annual Billing

FormatPricingPrice increaseDiscount change

What changed

Price increase

Pro plan promotional price increased from $8/mo to $10/mo (25% increase) on annual billing

Discount change

Promotional discount structure changed from uniform 50% off all plans (code 50FORMAT) to tiered discounts: 50% for Pro Plus (PROPLUSANNUAL), 38% for Pro (PROANNUAL), and 20% for Basic (BASICANNUAL)

Price increase

Basic plan promotional price increased from $5/mo to $8/mo (60% increase) on annual billing

Before and after

Nov 14, 2023 vs Jan 5, 2024
Pulse.
100%
Change 1 of 3 · price increased

Pro plan promotional price increased from $8/mo to $10/mo (25% increase) on annual billing

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