Back/Hedra

Hedra

San Francisco-based AI media company founded 2023. Private company. Operates in generative AI video, audio, and imagery creation. Serves creators, artists, and enterprises with controllable video generation technology and digital avatar creation tools.

Entry price

$12

Basic · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Wk 40 '26

Pricing model

Subscription

No free tier

Pricing Change History

4 changes

20264 changes

Wk 40 '26

Price increase

Hedra: Individual plan price hikes + Creator/Professional renamed to Pro/Ultra

Basic $15→$20/mo; Creator renamed to Pro, $30→$50/mo; Professional renamed to Ultra, $75→$100/mo. All three individual-tier plans repriced upward this week. Monthly credit allowances raised across all individual plans: Basic 1,500→2,000; Creator/Pro 5,400→7,200; Professional/Ultra 14,400→18,000, plus new 57,600-credit allowance tier on Ultra.

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Wk 34 '26

Packaging

Hedra: removes per-model credit-usage table + plan feature bullets

Feature bullets removed: 'Monthly Credits Do Not Roll Over' (Basic/Creator/Pro/Teams) and 'Can purchase extra credits' (Pro/Teams); Enterprise's 'Fastest Video Processing' reworded to 'Fastest inference'. Detailed per-model credit-usage table (image/audio/video costs, e.g. Flux Dev 4/megapixel, Veo 3.1 20/sec) removed from pricing page, replaced with a 'Build with the Hedra API' developer-platform section.

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Wk 18 '26

Packaging

Hedra removes annual billing toggle, shows monthly pricing only

Monthly/Yearly billing toggle removed from pricing page; previously allowed users to switch between monthly and annual billing views. Only monthly pricing is now displayed.

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Wk 10 '26

Packaging

Hedra Drops 30% Introductory Discount on Basic Plan

Basic plan '30% off first month' promotional discount removed; strikethrough price of $10 no longer shown, only regular $15/month remains

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