HubSpot Marketing Starter Marketing Hub: seat pricing revealed, features rebalanced across tiers
Additional Core Seat overage now priced — Professional $45/mo, Enterprise $75/mo (previously undisclosed). Starter +Messaging Insights BETA, +Data agent BETA; Professional +Marketing studio BETA, +Video creation & editing; Enterprise +Behavioral event triggers and reporting. Starter -Forms, -Ad retargeting, -Cookie Management Tools; Professional -Lead scoring, -Advanced personalization, -Teams, -Custom reporting; Enterprise -Organize teams, -Journey automation BETA
What changed
Features removed across Marketing Hub tiers: Starter lost Forms, Ad retargeting, and Cookie Management Tools; Professional lost Lead scoring, Advanced personalization, Teams, and Custom reporting; Enterprise lost Organize teams and Journey automation (BETA).
New features added across Marketing Hub tiers: Starter gained Messaging Insights (BETA) and Data agent (BETA); Professional gained Marketing studio (BETA) and Video creation & editing; Enterprise gained Behavioral event triggers and reporting.
Additional Core Seat overage pricing now publicly disclosed on Marketing Hub: Professional $45/mo/seat (beyond the included 3), Enterprise $75/mo/seat (beyond the included 5). Previously not shown.
Before and after
Aug 10, 2026 vs Aug 17, 2026Features removed across Marketing Hub tiers: Starter lost Forms, Ad retargeting, and Cookie Management Tools; Professional lost Lead scoring, Advanced personalization, Teams, and Custom reporting; Enterprise lost Organize teams and Journey automation (BETA).
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