Skip to content

PricingSaaS joins Willingness to PayRead the announcement →

PricingSaaS
Sign in
HomeHubSpotAll changes
Product change·Sep 14 → Sep 21, 2026·Week 39, 2026·Sales & Customer Relationship Management (CRM)

HubSpot Marketing Enterprise adds Content and Nurture AI agents in BETA

Marketing Hub Professional's highlighted feature list added two new AI agents, 'Content Agent' (BETA) and 'Nurture Agent' (BETA). The 'Agent Hub' bullet moved down to the Starter card the same week, so Professional still includes it via 'Marketing Hub Starter, plus:'; 'Omni-channel marketing automation' was dropped from the highlights while the plan tagline still advertises it. Prices, core seats

HubSpotProductFeature added

What changed

Feature added

Marketing Hub Professional's highlighted feature list added two new AI agents, 'Content Agent' (BETA) and 'Nurture Agent' (BETA). The 'Agent Hub' bullet moved down to the Starter card the same week, so Professional still includes it via 'Marketing Hub Starter, plus:'; 'Omni-channel marketing automation' was dropped from the highlights while the plan tagline still advertises it. Prices, core seats and credits unchanged ($800/mo, 3 seats, 3,000 credits).

Before and after

Sep 14, 2026 vs Sep 21, 2026
Pulse.
100%
What changed

Marketing Hub Professional's highlighted feature list added two new AI agents, 'Content Agent' (BETA) and 'Nurture Agent' (BETA). The 'Agent Hub' bullet moved down to the Starter card the same week, so Professional still includes it via 'Marketing Hub Starter, plus:'; 'Omni-channel marketing automation' was dropped from the highlights while the plan tagline still advertises it. Prices, core seats and credits unchanged ($800/mo, 3 seats, 3,000 credits).

Sign in to view the full comparison

See the before/after screenshots and every marked-up change.

Sign up freeLog in
Week 34, 2026 · Hubspot Marketing Enterprise Marketing: seat pricing revealed ($45/$75/mo) + Pro/Ent feature swap

More from HubSpot

Full history →
  1. Week 34, 2026·packaging
    Hubspot Marketing Enterprise Marketing: seat pricing revealed ($45/$75/mo) + Pro/Ent feature swap
  2. Week 33, 2026·improved
    Hubspot Marketing Enterprise Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more
  3. Week 22, 2026·improved
    Hubspot Marketing Enterprise cuts AI agent credit cost 50%
  4. Week 20, 2026·packaging
    Hubspot Marketing Enterprise reveals $9.00 per 1,000 credits price
  5. Week 16, 2026·packaging
    Hubspot Marketing Enterprise refreshes plan taglines with audience-focused copy