Pricing change·May 18 → May 25, 2026·Week 22, 2026·Sales & Customer Relationship Management (CRM)
HubSpot Operations cuts AI agent credit cost 50%, boosts discounts
What changed
Discount change
Starter promotional discount banner increased from 'Save up to 55%' to 'Save up to 65%' on Starter plans for new customers.
Price decrease
Marketing Hub Starter plan price decreased from $9/mo/seat to $7/mo/seat (monthly commit). The $20/mo/seat annual price is unchanged.
Feature change
Breeze Customer Agent credit cost per conversation halved from 100 HubSpot Credits to 50 HubSpot Credits for Professional and Enterprise plans.
Before and after
May 18, 2026 vs May 25, 2026Pulse.
100%
Change 1 of 3 · discount changed
Starter promotional discount banner increased from 'Save up to 55%' to 'Save up to 65%' on Starter plans for new customers.
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Week 20, 2026 · Hubspot Operations reveals $9/1K credits with interactive cost calculatorHubspot Operations adds tiered SEO and video tools to comparison · Week 26, 2026
More from HubSpot
Full history →- Week 33, 2026·packagingHubspot Operations Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more
- Week 26, 2026·packagingHubspot Operations adds tiered SEO and video tools to comparison
- Week 20, 2026·improvedHubspot Operations reveals $9/1K credits with interactive cost calculator
- Week 14, 2026·packagingHubspot Operations refreshes Pro and Enterprise plan taglines
- Week 12, 2026·packagingHubspot Operations removes Brand Identity feature from Enterprise plan