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Product change·Aug 10 → Aug 17, 2026·Week 34, 2026·Sales & Customer Relationship Management (CRM)

HubSpot Suiteenterprise re-curates showcased features on Starter, Pro, and Enterprise cards

Starter, Professional, and Enterprise cards re-curated their showcased feature bullets, promoting new AI features (Messaging Insights, Data agent, Marketing studio, Behavioral event triggers, Video creation & editing) and demoting Forms, Ad retargeting, Cookie Management Tools, Lead scoring, and Custom reporting. Prices, plans, and seat allowances unchanged.

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What changed

Positioning

Starter, Professional, and Enterprise cards re-curated their showcased feature bullets: promoted Messaging Insights (BETA), Data agent (BETA), Marketing studio (BETA), Video creation & editing, and Behavioral event triggers; demoted Forms, Ad retargeting, Cookie Management Tools, Lead scoring, Advanced personalization, Teams, Custom reporting, and Organize teams. The demoted features remain available per the full plan comparison table, so this is a marketing-showcase change, not a capability removal.

Before and after

Aug 10, 2026 vs Aug 17, 2026
Pulse.
100%
What changed

Starter, Professional, and Enterprise cards re-curated their showcased feature bullets: promoted Messaging Insights (BETA), Data agent (BETA), Marketing studio (BETA), Video creation & editing, and Behavioral event triggers; demoted Forms, Ad retargeting, Cookie Management Tools, Lead scoring, Advanced personalization, Teams, Custom reporting, and Organize teams. The demoted features remain available per the full plan comparison table, so this is a marketing-showcase change, not a capability removal.

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