Product change·Mar 1 → Mar 2, 2026·Week 10, 2026·Marketing & Content
Kajabi shifts Basic focus from marketing to digital product creation
What changed
Positioning
Basic plan tagline changed from 'Your business is working — now it's time to get it in front of more people' to 'You have an audience — now create your first digital product'
Before and after
Mar 1, 2026 vs Mar 2, 2026Pulse.
100%
What changed
Basic plan tagline changed from 'Your business is working — now it's time to get it in front of more people' to 'You have an audience — now create your first digital product'
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