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Thinkific

Thinkific is a SaaS company that provides a platform for creating and selling online courses. It allows users to easily build and customize their own course websites, manage content, and track student progress.

Entry price

$74

Start · /mo, billed annually

Plans tracked

1 add-on

Pricing changes

Latest Wk 31 '26

Pricing model

Subscription

No free tier

Pricing Change History

12 changes

20266 changes

Wk 31 '26

Improvement

Thinkific: Plus plan adds custom roles & admin permissions

Plus plan admin feature upgraded from flat 'Additional administrator accounts' (more admin seats) to 'Custom roles and additional administrators' with role-based access and permissions

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Wk 30 '26

Price increase

Thinkific hikes Basic, Start, and Grow plans ~10%, trims Start admin seats

Basic, Start, and Grow plans all increased ~10%: Basic annual $36->$40/mo (Save $156->$173), Start annual $74->$82/mo (Save $300->$330), Grow annual $149->$164/mo (Save $600->$660) Start plan card dropped the '2 course administrator accounts' bullet (invite an admin or another instructor); card now ends at 'HTML and CSS editor'

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Wk 28 '26

Improvement

Thinkific adds entry-level Basic plan, cuts top-tier Expand from lineup

Plus (enterprise) plan bullet list reworded: removed 'Custom limits built for your business' and 'Priority support'; added 'Dedicated end-to-end support', 'Generous user capacity' (10,000+ user seats included), and 'Additional administrator accounts'. Thinkific restructured its self-serve plan lineup: added a new entry-level Basic plan ($36/mo billed annually) below Start, and removed the top self-serve Expand plan ($374/mo billed annually). Start ($74) and Grow ($149) pricing unchanged.

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Wk 24 '26

Improvement

Thinkific shifts Plus plan to custom limits for enterprise users

Plus plan top highlight changed from 'Unlimited users and products' to 'Custom limits built for your business', reflecting shift to custom/negotiated limits.

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Wk 19 '26

Packaging

Thinkific drops Basic tier, launches $499/mo Expand plan for scaling teams

Thinkific restructured pricing tiers: Basic plan ($36/mo annually) removed and new Expand plan added at $374/mo annually ($499/mo monthly), targeting established teams needing branded platform and admin control.

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Q1 '26

Packaging

Thinkific Caps Student Limits at 10,000 on Basic, Start, and Grow Plans

Current Students limit reduced from Unlimited to 10,000 for Basic, Start, and Grow plans. Only Plus retains unlimited current students.

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20252 changes

Q3 '25

Improvement

Thinkific Removes Learning Badges and Gamification from Plus Plan, Impacting User Engagement

Student Learning Paths renamed from 'Create Student Learning Paths' to 'Student Learning Paths' in Plus plan Custom Reports feature added to Plus plan

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Q2 '25

Packaging

Thinkific Renames Enterprise Plan to THINKIFIC PLUS for Enhanced Clarity and Branding

Enterprise plan renamed from 'Thinkific+' to 'THINKIFIC PLUS' (or 'Plus' for short)

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20244 changes

Q4 '24

Packaging

Thinkific Discontinues Expand Plan at $374/mo, Reshaping Pricing Structure

Expand plan ($374/mo annual pricing) discontinued from pricing page

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Q3 '24

Improvement

Thinkific Renames Live Events to Coaching & Webinars Across All Pricing Tiers

SCORM compliant feature added to Plus plan Live Events feature renamed to Coaching & Webinars across all pricing tiers

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Q2 '24

Improvement

Thinkific Removes Free Plan and Introduces 14-Day Trial for All Paid Plans

Grow plan: Digital Downloads and Live Events increased to Unlimited Grow plan: Randomized quiz question bank and Brillium exams integration added

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Q1 '24

Improvement

Thinkific Includes Branded Mobile Add-on in Plus Plan, Expanding Value for Higher-Tier Users

Thinkific Analytics feature added to Grow plan, providing insights into student engagement and business metrics Branded Mobile add-on ($199 USD/month) now included in Plus plan at no additional cost, while remaining an add-on for Basic, Start, Grow, and Expand plans

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