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Packaging change·Apr 12 → Jul 4, 2025·Q2 2025·Workforce Management

Thinkific Renames Enterprise Plan to THINKIFIC PLUS for Enhanced Clarity and Branding

ThinkificPackagingPlan renamed

What changed

Plan renamed

Enterprise plan renamed from 'Thinkific+' to 'THINKIFIC PLUS' (or 'Plus' for short)

Before and after

Apr 12, 2025 vs Jul 4, 2025
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What changed

Enterprise plan renamed from 'Thinkific+' to 'THINKIFIC PLUS' (or 'Plus' for short)

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Q4 2024 · Thinkific Discontinues Expand Plan at $374/mo, Reshaping Pricing StructureThinkific Removes Learning Badges and Gamification from Plus Plan, Impacting User Engagement · Q3 2025

More from Thinkific

Full history →
  1. Week 31, 2026·improved
    Thinkific: Plus plan adds custom roles & admin permissions
  2. Week 30, 2026·increase
    Thinkific hikes Basic, Start, and Grow plans ~10%, trims Start admin seats
  3. Week 28, 2026·improved
    Thinkific adds entry-level Basic plan, cuts top-tier Expand from lineup
  4. Week 24, 2026·improved
    Thinkific shifts Plus plan to custom limits for enterprise users
  5. Week 19, 2026·packaging
    Thinkific drops Basic tier, launches $499/mo Expand plan for scaling teams