Back/Lovable

Lovable

Stockholm, Sweden-based AI coding platform founded 2023. Private company (unicorn valued at $6.6B). Operates in AI-powered software development. Serves developers and businesses with vibe coding technology enabling automated app creation through natural language prompts.

Entry price

$21

Pro · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Q2 '26

Pricing model

Subscription

Free tier available

Pricing Change History

7 changes

20267 changes

Q2 '26

Packaging

Lovable: adds Campus & Kids education offers, removes Gift cards

The 'Gift cards' section (send a gift card to your friends, link to purchase gift cards) was removed from the pricing page. Two new segment-specific offerings added below the plan cards: 'Lovable for campus' (billing/admin controls for universities & colleges, Contact sales) and 'Lovable for kids' (K-12 compliant access & curriculum, partnered with imagi).

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Wk 26 '26

Improvement

Lovable splits credits into Pro and Biz units, folds Cloud + AI into grants

Pro plan removed 'Usage-based Cloud + AI' as a discrete feature; Cloud and AI billing shifted to included grant model. Free plan now shows 'Included credit grants to build & run your app on Lovable' as description. Pro and Business plan credits relabeled as plan-specific units ('Pro credits', 'Biz credits'); plan feature headers now read 'Selected monthly credits, all [X] features, plus:' reflecting different per-credit values by plan.

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Wk 15 '26

Improvement

Lovable launches campus and kids tiers in education push

Student discount section renamed to 'Lovable for students'; two new audience-specific sections added: 'Lovable for campus' (universities/colleges) and 'Lovable for kids' (schools via imagi partnership).

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Wk 14 '26

Improvement

Lovable shifts Enterprise plan to Platform Fee Model

Volume-based credit pricing feature added to Enterprise plan. Enterprise tier now includes pricing flexibility for volume credit purchases. Enterprise plan pricing model restructured: changed from fixed 'Custom' pricing to 'Platform fee' model based on company size covering all employees.

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Wk 11 '26

Improvement

Lovable launches audit logs for Enterprise plan (previously coming soon)

Audit logs feature now available (removed 'coming soon' status)

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Wk 4 '26

Improvement

Lovable Adds On-Demand Credit Top-Ups for Pro Plan Users

On-demand credit top-ups added to Pro plan, allowing users to purchase additional credits as needed beyond monthly allocation.

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Wk 3 '26