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Narrative

Auckland, New Zealand-based AI photography software company founded 2017. Private, venture-backed by Founders Fund. Operates in creative technology. Serves professional photographers with AI-powered photo culling and editing tools.

Entry price

$10

Lite · /mo

Plans tracked

no add-ons

Pricing changes

Latest Q2 '26

Pricing model

Subscription

No free tier

Pricing Change History

3 changes

20263 changes

Q2 '26

Improvement

Narrative: AI Preset count doubled (Color+B&W) + HEIC/HEIF, People Filter added

Personal AI Preset allotment split into separate Color and Black & White preset pools, doubling total included presets (Premium: 1→2; Ultra: 5→10). Added HEIC/HEIF image import support, a new People Filter (filter shoot by person), and Key Element Detection (non-face focus assessment, Standard plan and above).

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Wk 17 '26

Packaging

Narrative drops 30-day limit from Ultra plan free trial

Free trial headline updated to remove '30 day' duration specifier. Before: 'FREE 30 day trial of the Ultra plan'; after: 'FREE trial of the Ultra plan'. FAQ section also updated to remove the 30-day reference.

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Wk 16 '26

Improvement

Narrative splits AI Presets into Color and B&W with tiered access

Personal AI Presets split into Color AI Presets and B&W AI Presets. Premium now includes 1 Color + 1 B&W AI Preset; Ultra includes up to 5 Color + 5 B&W AI Presets.

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